When Will The U.S. Online Ad Spend Overtake TV?

Another free shot from the algorithm addicts (algo-holics) at Direct Hit Solutions.

It appears as though the UK has figured out that spending $$$ on Search Engine Marketing and Online Ad Spending is the one way to guarantee growth. According to Reuters, Online Ad Spending in the UK will overtake television as the top advertising medium in the UK this year.

And I thought the US was the country to follow. It appears even though the US has hit a recession, Online Ad Spending here is likely to increase and remain the hottest trend of advertising on the mainland with Search Engine Marketing remaining the hottest trend in Online Spending.

So to answer the question, I believe it’s only a matter of time and a short period of time before US advertisers shift the majority of their yearly ad spend Online and realize that the days of spending on a declining Television industry are coming to an end.

The algo-holics at Direct Hit Solutions will keep you up to date on this topic. Check back frequently.