I’ve had many people ask me recently about what Google is looking for when the mysterious Googlebot crawls their website. I with most everything I have people explain to me, to keep things in layman’s terms. Think of the Googlebot as someone you really want to take out for a great night on the town.
Make a Good 1st Impression!
Like you want to do on any 1st date, make a good 1st impression. Make everything as perfect and as well thought out as possible. Now you can’t exactly make your site smell good or give your fellow dater (the Googlebot) flowers, but you can make sure everything is buttoned up and ready for a good night. For instance, one of the first things a Googlebot notices is basics, like tags. Make sure your tags, yes all of them including title, meta content, meta keywords, alt tags etc… are in good shape. Also avoid being fake (no tag stuffing) and make sure they make sense.
Don’t Be Cheap or Sell Yourself Short!
It’s very easy on dates to forget about the little things, but daters always notice the little things on the 1st date especially the Googlebot. When your describing something, BE DESCRIPTIVE. Makes enough sense, but time and time again I run into newby webmasters that create a graphic masterpiece with little to no detail describing the masterpiece. Remember, the Googlebot or your date aren’t mindreaders. If you don’t share as much as you can to your date. You don’t want to go home from the date that night or after the Googlebot has left your site thinking “what ifs” for hours. Make it count then and there. Let it all hang out. I mean for god sake’s, this could be THE ONE or the crawl that lands you on the 1st Page!
Part II coming soon. By the way, the Algo-holics just launched our new site. Take a look if you get a sec. http://directhitsolutions.com
